Dolores Hirschmann joined the Learning from Smart People Podcast to talk about how to clarify your business’s cornerstone idea. An internationally recognized strategist and coach, Dolores helps business owners clarify their “idea worth sharing” and implement business growth systems.
In this episode she covers the following topics:
- Identifying your cornerstone idea – what does your company do?
- Using your cornerstone idea in the decision-making process
- Creating a clear message that engages your target market
- How anchoring your business in your cornerstone idea changes the way you work
- Why a clear cornerstone idea is the first step in growing your business
Dolores was kind enough to offer a free e-book called “The TED Way to Raise Visibility & Get More Clients.” You can download the book, check out her website and connect with her and social media using the links below.
Free E-book: https://we.mastersinclarity.com/standout-podcast
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